How M3 Marketing Increased Search Engine Visibility by +1,624% and Leads by +34% for Comfort One Air Conditioning

Introduction

Comfort One Air Conditioning, based in North Phoenix and serving the Scottsdale area, has been providing top-notch HVAC installations and exceptional customer service to homeowners since 2016. However, like many HVAC businesses, they struggled to stand out in a crowded online marketplace. With generic messaging, a lack of online visibility, and declining rankings, Comfort One needed a fresh approach to connect with their target audience and grow their business

The Problem Deep-Dive

Comfort One had invested heavily in a big SEO agency, but their efforts led to dwindling rankings and a generic website not only failed to convey their unique value proposition but was also leased and not the property of Comfort One. Their copywriting lacked personalization, the website suffered from poor load times and was ill-equipped for mobile traffic, and their digital presence was negligible. On top of this, their Google Business Profile was poorly optimized and appeared uninviting to potential customers. These factors collectively hampered their ability to generate leads and grow online.

Page Speed Insights Test of old leased website performance

Our Solution: A Tailored Strategy

Understanding the challenges Comfort One faced, we tailored a comprehensive strategy to elevate their online presence, optimize lead generation, and establish them as an authority in their niche. Here's how we approached each pain point:

1. Authority Niche Positioning

To break away from the "sameness" in the HVAC industry, we focused on highlighting Comfort One's commitment to high-end installations and exceptional customer service. We developed a tailored messaging strategy with:

  • Ideal Customer Profile: Clearly defined their target homeowner, focusing on their needs, preferences, and how Comfort One's services uniquely meet them.

  • Irresistible Offer: Crafted a targeted offer for their core services to attract the high-value leads Comfort One sought.

  • Unique Value Proposition: Articulated a compelling message showcasing Comfort One's superior workmanship, personalized approach, and unwavering dedication to client satisfaction.

Comfort Ones track record to communicate expertise

Comfort Ones unique selling propositions to build the brand identity

2. Local SEO

To dominate local search and the Google Maps, we focused on:

  • Google Business Profile: Complete overhaul to present them professionally, incorporating well-written descriptions, accurate services & products, and optimized images.

  • Citations: We built relevant citations in high-authority business directories to ensure consistent NAP (Name, Address, Phone number) information across the web, strengthening their local authority.

  • Content Strategy: Twice-weekly posts on the Google Business Profile showcased promotions, new services, and valuable information to potential customers, improving engagement and click-throughs.

Comfort One Google Business Profile | Reviews, Products & Posts

3. Email Marketing

To build customer loyalty and drive future sales, we launched an email marketing initiative:

  • Monthly Newsletters: Informative, high-value newsletters to keep customers engaged, educating them about products, services, and industry updates.

  • Educational Emails Regular communications offered actionable tips on maintaining HVAC systems, highlighting how Comfort One could provide support.

  • Retention Focus: Personalized follow-ups, loyalty programs, and seasonal offers aimed to solidify relationships and generate referral business.

Comfort Ones Monthly education email with CTA for heat pump repair

4. Web Design

Knowing their old website was a major setback, we designed a brand-new site with the following core goals:

  • SEO Optimization: Extensive focus on both on-page factors (keyword integration, meta descriptions) and technical SEO (crawlability, indexing, mobile-friendliness) to drive higher rankings across all of Comfort One's targeted services.

  • Conversion Focus: Carefully placed calls to action, streamlined forms, and clear messaging designed to capture leads and drive inquiries.

  • Excellent Performance: A website boasting a score of over 90 on mobile speed tests (ensuring best-in-class in Phoenix), delivering fast, enjoyable user experience.

  • Content Excellence: Service pages and location pages meticulously crafted with unique, informative content to rank for relevant keywords and convert searchers.

  • Trust Building: Personalized design, customer testimonials, and focus on E-E-A-T signals to reinforce credibility and expertise.

SEO and conversion optimized homepage screenshot | Menu items are categorized into services and sub-services

Page Speed Insights Test of new SEO & performance optimized website

5. SEO

To propel Comfort One to the top of search results, we deployed a holistic SEO strategy:

  • Keyword Research: In-depth research identified profitable local search terms across service offerings and locations, providing a powerful foundation for content creation and on-page optimization.

  • Backlink Strategy: A carefully planned link-building approach targeted authoritative directories and niche sources to bolster their online reputation and boost site authority.

  • Rich Results Optimization: Schema markup was utilized to enhance how Comfort One's listings appeared in Google, boosting click-through rates and online visibility.

  • Content Marketing: A monthly blog established to showcase industry expertise, build natural backlinks, and attract long-term traffic through compelling, high-quality content.

Featured snippet for query ‘ac repair cost per hour’

Blog article optimized for keywords that are easy to rank for

The Results: Tangible Outcomes

1. Increase in website traffic from organic search: +148%

Our SEO strategy propelled Comfort One's website to new heights. By targeting the right keywords and optimizing their site, we helped them achieve a significant 148% increase in organic search traffic, putting their services in front of engaged homeowners in their area.

Steep increase in traffic after search engine picked up on new SEO optimized website

2. Increase in visibility on Google: +1624%

Comfort One went from being virtually invisible on Google to dominating search results. Our comprehensive digital strategy significantly improved their visibility, resulting in a remarkable 1624% increase, ensuring they never miss an opportunity to connect with potential customers.

Steep increase in impressions in Googles search engine (from 140 daily impressions to 3,000 daily impressions) after Google picked up on new SEO optimized website

3. Average increase in incoming service calls: +34%

The boost in online visibility translated directly into real-world results for Comfort One. Their phones began ringing more frequently, with a 34% increase in incoming service calls, directly driving revenue growth for their business.

Screenshot shows a 175% increase in incoming calls compared to the prior year when M3 was not working with Comfort One yet.

4. Average improvement in Google Business Profile conversion rate: +7.6%

We didn't just focus on getting Comfort One on the map, we optimized their presence to turn clicks into customers. Our work revamping their Google Business Profile resulted in a 7.6% improvement in conversion rate, meaning more online searchers became paying clients.

Screenshot shows a 59% increase in business profile interactions (conversion rate of visitors to leads) compared to the prior year when M3 was not working with Comfort One yet.

5. Improvement in Organic Google Search Rankings

  • With meticulous keyword research and SEO expertise, we propelled Comfort One to the top of Google search results. They experienced a dramatic rise in rankings:

    • 2 keywords in the features snippets 

    • 11 keywords with a knowledge panel 

    • 70 keywords in the TOP 3 (12.6%)

    • 109 keywords in the TOP 10 (7.0%)

    • 150 keywords in the TOP 20 (7.4%)

Screenshot shows the ranking distributions of 555 keywords that the new website is ranking for. Comfort One was ranking for 19 keywords before working with M3.

6. Improvement in Local Map Pack Rankings

Comfort One became a dominant force in their local market. Through strategic local SEO optimization, they skyrocketed in local map pack rankings:

    • 24 positions in the TOP 3

    • 26 positions in the TOP 10

    • 26 positions in the TOP 20

Screenshot shows Comfort one Air Conditioning ranking #1 in the local map pack for their main keyword ‘hvac phoenix’. Before working with M3, Comfort One was not ranking for this keyword.